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Meet our new Global CEO, Tricia Croasdell

We are thrilled to announce the appointment of Tricia Croasdell as our new Global Chief Executive Officer. Tricia brings a fresh perspective and a wealth of experience to the table, setting the stage for impactful change in the world of animal welfare.

A Steadfast Advocate for Animals

Tricia's journey to leading World Animal Protection has been fueled by a lifelong dedication to animal advocacy. As the current UK Country Director, she's already made a significant impact. She reinvigorated fundraising efforts and spearheaded successful campaigns that have demonstrably improved the lives of animals around the world.

Strategic Leadership with Global Impact

Tricia's impressive career includes pivotal roles at renowned organizations. At WWF, she orchestrated global initiatives that secured substantial institutional funding. Additionally, she honed her skills in driving impactful policy and communication strategies at 10 Downing Street and as Director of Communications for HM The Queen’s Commonwealth Summit, where she honed her skills in driving impactful policy and communication strategies on a global scale.

The Power of Collective Action

Tricia’s roots in South Africa have deeply shaped her belief in the power of collective action, she shares: “Growing up in South Africa, I have seen how people, through collective action, can change the world. I know that by working together, with our supporters and activists globally, we will transform the lives of animals, while also benefiting people and the planet.”

Building on a Strong Foundation

Tricia takes the helm after Steve's impactful decade-long stewardship, which positioned animal welfare as a pressing global concern.

Tricia and her dogs

A Symbol of Progress

Her appointment as World Animal Protection's first female CEO marks a significant stride forward. It underscores the organization's commitment to ensuring that everyone's voice is heard and valued in the fight for animal rights.

Beyond the Work

Beyond her professional achievements, Tricia’s home is in Hitchin, Hertfordshire, where she lives with her partner, Dawn, and their cherished dogs: George and Harris.