Wild elephant in Udawalawa National Park Sri Lanka


Billions of wild animals across the world are experiencing unbearable cruelty. Here at World Animal Protection, we believe that wild animals should have the right to a wild life.

Animals in the wild must be protected from cruel exploitation. They must feel safe and secure, and have the freedom to thrive in abundant, lush natural habitats that are protected for the benefit of all.

We are working tirelessly to safeguard wild animals and change the way the world works – to address how animals in the wild are treated and end wildlife cruelty and suffering. Forever.


Born to be wild

Wild animals are born to be wild – not to be used by people or be exploited for profit.

They must be protected, not owned. We must share our planet fairly, with a duty to safeguard wild animals to ensure they thrive for future generations to come.

A pangolin in a cage.

Ending the commercial exploitation of wildlife

Together we can drive down consumer demand and expose the lies of businesses that profit from cruelty.

Challenging root causes of suffering

World Animal Protection is working to transform the lives of animals, permanently. How?

By challenging the root causes of their suffering so we can make the biggest, lasting impact on their lives. We achieve this by working towards:

  • Ending the commercial exploitation of wildlife
  • Moving the tourism industry away from heartless wildlife entertainment
  • Ending the exploitation of wild animals and their use in traditional Asian medicine
  • Delivering innovative solutions for wild animals
  • Producing and distributing animals in the wild and animals in farming reports
  • Ensuring wild animals and their habitats are legally protected
  • Delivering campaigns to safeguard wild animals
  • Transforming the global food system for the protection of farm animals

We are on a mission to give wildlife their right to a wild life.