JBS Investors Face Mounting Pressure as Projections Link Meat Industry Profits to Deforestation, Emissions, and Animal Welfare Concerns

São Paulo, Brazil – April 29, 2026 –  Investors meeting this week to review one of the world’s largest meat companies are facing growing scrutiny over the environmental and social costs tied to its profits, as campaigners projected messages across buildings in Faria Lima district, the heart of São Paulo’s financial sector.

The projections highlighted links between industrial livestock production and deforestation, greenhouse gas emissions, and animal welfare concerns, issues increasingly shaping global investment decisions. The action coincides with JBS’s Annual Shareholders’ Meeting, where investors are expected to deliberate on the company’s financial performance, governance, and future strategy.

According to World Animal Protection, the projections were designed to bring these concerns directly to financiers and decision-makers at a critical moment when capital allocation and corporate accountability are under heightened global scrutiny.

A 2025 report by the organisation points to systemic risks within supply chains linked to deforestation. The report alleges that between 2018 and 2024, at least 6,790 cattle were sourced from a farm illegally established within a protected and deforested area in Mato Grosso, Brazil raising concerns about traceability and compliance within the beef supply chain.

“Investors are increasingly exposed to the hidden costs of industrial livestock production, from environmental damage to reputational and regulatory risks,” said Paula Pimpão, Food Systems Campaign Coordinator at World Animal Protection. “These are not abstract concerns; they have direct implications for long-term value, climate stability, and food system resilience.”

The action comes amid rising global pressure on companies and financial institutions to address deforestation, climate change, and animal welfare risks embedded in food production systems. Supply chains linked to land-use change are facing increased regulatory attention, while investors are being urged to align portfolios with sustainability and climate targets.

By targeting São Paulo’s financial district on the eve of the shareholder meeting, the campaign underscores a broader shift: financial performance is no longer being assessed in isolation, but alongside environmental and social impact.

Images and video from the projections are available upon request.

Notes to Editors:

For interviews with World Animal Protection Spokesperson contact: Evans Kipkorir, Communications & Multimedia Officer at World Animal Protection via evanskipkorir@worldanimalprotection.org

• The projection is part of an international mobilisation highlighting the impacts of industrial livestock production.
• JBS is the world’s largest animal protein company.

The Annual Shareholders’ Meeting includes votes on board appointments, strategy, and profit allocation