Animals need our love

The animals we live with in our forests, parks, communities and even our homes play a critical role to our day to day lives. Millions of people across the globe depend on their animals for food, to earn a living, as companions, for status, to stay healthy and to stay safe. This fundamental link plays a critical role to the economic growth of the globe.

Learning how to be a better animal keeper, puts you in a better position to give animals a good life.

Animals have feelings too

When animals are neglected or mistreated, they endure suffering and in worst case scenarios, death. 

Animals can experience pain, stress, hunger, cold and recognize their relationships with other animals.

Animals live complex social lives involving communication, organized groups and family bonds.

By accepting that animals are sentient beings we’ll have marked the beginning of the fight against cruelty.

Global animal welfare reality

Animals are often the forgotten victims of disasters. The immediate response during disasters is to rescue communities. Animals are left to fend for themselves without food and shelter. This exposes them to terminal illnesses causing death, affecting the recovery of communities.

                                                                                    Become an animal champ​

A piece of your heart rests with the animals you love. Learn how to take care of them when a disaster occurs

Intensive industrial farming is another common practice on chicken, dairy cows and pigs. With the global population set to double by 2050, the demand for meat keeps increasing forcing industries to compromise on the welfare of these animals. A research we conducted in 2016, dubbed “Exposing the secret suffering of factory – bred chicken,” revealed that chicken in intensive farming systems suffer painful lameness, overworked hearts and lungs, wounds including skin sores and burns. We are urging industries such as KFC to improve the lives of these intelligent birds.

Animals in the wild also suffer at the mercie of a relentless tourism industry that exposes them to ‘bad’ wildlife selfies that is characterized by baiting, petting and holding. Our report reveals that, in some countries, animals are taken away from their mothers when still young and locked up for tourists’ pleasure. 


As we share love to people we care about, let us also remeber that animals need us too and together we can ensure they are safe and happy.

Be our champion today by getting yourself our tips to protecting your animals.

A lesson a day, keeps animal suffering at bay.

Tell the world: